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Paris

On Instagram

On Instagram

So, before we dive into the Cannes craziness here’s a few snapshots from Paris, right before I left. Warm days and evenings spent by the Seine (with a bottle of rosé of course), pretty blooms, I actually managed to avoid Paris in the rain except for this one day and Ladurée‘s latest collaboration with Kerrie Hess. My necessities before flying down to Nice, Parisian streets, pink blossoms and the beautiful breakfast space at Shangri-La (as well as the entrance). Parisian doors and more beauty in the form of #gardengoals and a mini Versailles at the Shangri-La.

On Instagram

On Instagram

I have absolutely no idea where the month of April went, or even March now that I think of it. I mean obviously April isn’t over yet but in my head I think we’re still in February for some reason… But nope, May is around the corner and before you know it summer will be here again. To use a very cheesy expression: time flies! Spring seems to have been a bit slow this season but at least I got to see a few signs of one of my favourite seasons before leaving for New York for a couple of days. May looks like a quite intense month so a few days of strolling, eating, more eating and strolling in The Big Apple together with my sister I hope will do me good. I can’t wait to show you photos from another favourite city of mine!

Chanel Moment

Chanel Showroom

So I guess you will always have those moment you’re not very likely to forget during your lifetime. I think I’ve had a couple of those already but another one that is definitely going into my mental memory bank is being invited to the Chanel showroom to have a little look at the collection up close and personal. For anyone who watched my Snapchat that day, you know I went a little bit crazy since it was such a beautiful set up but for those of you who didn’t, I hope you can get a little feeling of what it was like through these photos. So many details everywhere, so many accessories, little bracelets, coats, boots and sparkly things wherever you looked. Memory saved!

Little Snapshot

Paris

While working on a very exciting shoot for Lanvin the other day I snapped this little photo while waiting for hair & make-up to get done at our second location. We had such a fun day together and I can’t wait to show you the photos from the shoot!

Fashion Week in Paris

Paris Fashion Week

Paris Fashion Week

Paris Fashion Week

Paris Fashion Week

Excuse me for not publishing anything from Paris Fashion Week a bit sooner but I’m pretty sure that my brain went into a light coma as soon as it was over. Nights ending at 3pm and days starting at 6am is apparently not the best combination if you want to avoid looking (and acting) like a zombie. These days are always so intense, seem to go by in the blink of an eye and always leave me absolutely exhausted but the amount of fun I get to have and the adrenaline you feel I think make up for it all.

Above you see a few snapshots from Dior‘s show, which I photographed yet another season for the brand, as well as a few photos from the Roger Vivier presentation, wearing my favourite Akris jacket, Christian Louboutin prettiness and breakfast with two of the loveliest people in town.

Paris Fashion Week

Paris Fashion Week

Paris Fashion Week

Paris Fashion Week

The first couple of days of fashion week were for me filled with photography assignments and especially for L’Oréal. We worked together on a couple of shows, capturing the atmosphere backstage and on the runway. You can catch a glimpse of the Anthony Vaccarello runway above, which had an evening view overlooking the Eiffel Tower while the models were strutting down the runway in (quite revealing) pieces of leather, studs and sequins.

The Cartier presentation I’m pretty sure was a moment I might have dreamt… They rented out an entire hotel and set up a different scenarios in each of the rooms – one including pretty handsome men playing poker and a bathtub filled with Cartier champagne as well as another filled with cakes, the Cartier amulettes in all different colours and shapes and the cutest little bags. I hope that someone caught this afternoon on Snapchat since I don’t think pictures are enough in this case!

Paris Fashion Week

Paris Fashion Week (Cedric Charlier)

Paris Fashion Week

Paris Fashion Week

The Paule Ka presentation took place at Palais de Tokyo and took us around the venue seeing how garments are put together and displayed. It’s a little bit funny to attend their presentation here in Paris since my “prom dress” back in Sweden when I graduated 9th grade (the Swedish “prom” can’t really be compared to the American one I’ve seen in movies so therefore the air quotes) was by Paule Ka, bought together with my mom and sister in Galeries Lafayette during a little weekend-trip to Paris.

The set draped in white curtains belonged to Lanvin and was one of my favourite sets of the whole fashion week I think – but that could also be because I have a weak spot for anything white and dreamy… Don’t judge! I was lucky enough to be dressed by the brand for the show and felt like a million bucks in my black dress together with the prettiest accessories, which I later put to very good use while eating burgers in bed together with my friend Nicole (these contrasts are my favourite moments).

Paris Fashion Week

Paris Fashion Week

Paris Fashion Week

Paris Fashion Week

Okay okay, I might have spoken too quickly because the set at Carven was pretty spectacular as well. They dressed the tent in Jardin des Tuileries in marble, white and pink, which again is a combination that makes my knees tremble just a tiny bit. And so did the coats that walked the runway that day… I got to watch the talented Regina sketch the backstage madness for L’Oréal and she even managed to capture me in the most beautiful way whiteout me noticing until I saw the finished sketch.

Unfortunately the weather took a horrible turn for the Louis Vuitton show and made me look as though I’ve just gotten out of the shower when I walked into the venue that took my breath away. Okay, this might be another favourite venue during Paris fashion Week… I might have had a few favourites and not just one as you can clearly tell. The broken glass pillars made me see the collection reflected in a thousand different ways when Nicolas Ghesquière‘s incredible creations walked down the runway and past Selena Gomez, Karlie Kloss and Anna Wintour (also known as my seat mates after having a last minute seat change).

Freezing Cold

Black & white Paris

Black & white Paris

Black & white Paris

Black & white Paris

Black & white Paris

Black & white Paris

Black & white Paris

The day I took these photos it was so cold I could barely feel my finger pressing the shutter button on the camera… It’s hard to imagine that in a couple of months (weeks hopefully…) the border of the Seine will be filled with people enjoying picnics and wine until the sun has gone down completely and the Parisian terraces full of people enjoying the warm sun rays together with their loved ones. Those days are my favourite. And I can’t wait to experience yet another spring and summer in this city.

Multitasking

Paris

A lot of exciting things have happened during the past couple of months (some I’m still waiting to be able to share with everyone) but that also means it’s been a little bit busy at times. Sometimes it’s hard to run your own business, to be creative, maintaining social media, location scout, retouch, edit and coming up with new and interesting ideas while declaring taxes and making sure all invoices are paid… Don’t get me wrong, I’m not complaining – I’m loving every single second of it but I might be starting to feel the need for some help. Which is incredibly hard to admit sometimes… But even that has to wait for a while now because tomorrow fashion week is coming to town again and all hell (in a very positive way) will break loose. Wish me luck!

Love Story

Chloé Love Story

Chloé Love Story

Chloé Love Story

Chloé Love Story

Chloé Love Story

Chloé Love Story

The weekend of Valentine’s Day I got to spend the day together with Chloé to celebrate the launch of their new perfume Love Story eau de toilette. If you haven’t seen the commercial for it yet, I think you should. It’s pretty much everyone’s ultimate Parisian dream… It was one of the loveliest days (and nights since we got to stay over at Hotel Grand Amour) I’ve had and nothing was short of amazing. Since I didn’t have my camera with me during the day I hope you’ll get the picture from these iPhone photos (I know the quality isn’t the best but I really wanted to share it with you) that I managed to take throughout the whole event. I wish days like these would never have to end… Thank you Chloé for such a lovely experience!